While there is a lot of educational material available to student photographers covering technique and software, there seems little devoted to the business side of photography. Let’s face it, you could be a fabulous photographer, but if you don’t know how to do things like market yourself, run a business, get work seen, or deal with clients, finding success in this very competitive profession becomes even more difficult. To help make the jump to a working professional photographer and better understand the business of photography, MAC-On-Campus and Photoshelter are excited to announce the creation of a new webinar series designed to help today’s photo students build sustainable careers in this rapidly changing industry.
The topics planned for this series include:
Marketing Your Photography Online – How to market yourself and your work to get found by clients – websites, blogging & social media.
Inspiration – Where to find story ideas and subjects to photograph; maintaining ethics in a changing industry; keeping a positive attitude among obstacles & rejection.
Personal Development – How photographers learn to treat others, maintain a balanced life, and welcome imperfection. Plus, managing relationships with clients.
Rates, Pricing & Promotions – Pricing your services & images; selling photography online; plus promoting your work through partnerships, PR, and alternative sales channels.
Professional Development – How the great photographers choose a specialty, establish a brand, and evolve their careers.
The webinars will be hosted by the folks at MAC-On-Campus and PhotoShelter. The first webinars will be presented by PhotoShelter co-founder and vice president Grover Sanschagrin, and will be based upon his blog post, The Top 11 Things Photographers Wish They Learned in Photo School . In these webinars, Grover will share new business research, tactical guidance, and hundreds of examples and success tips from world class pro photographers. Photo students and educators will have the opportunity to tune in for live online presentations, ask questions and get answers in real time, and participate in discussions on the business of photography from anywhere on the globe. Following the live sessions, the webinars will be available as videos and slide presentations on the MAC-On-Campus.com and PhotoShelter.com websites.
The first one will cover marketing yourself and your work. It will cover things like websites, blogging & social media. It will be held live on Friday January 14th from 1-2pm EST.