Workshops

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August 29, 2012 by Bill Gratton

KNOW Tour- An Incredbile One Day Filmmaking Workshop Opportunity for Students and Educators

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MAC Group is proud to be a sponsor of the new KNOW tour by stillmotion. This tour is perfect one day workshop for the student or emerging filmmaker. They describe KNOW as being about finding your voice as a storyteller – how your light, audio, lenses, composition, and edit shape your story.

We’ve also arranged for those photography and filmmaking students and educators whom are registered on MAC-On-Campus to be able to get a discounted rate. When registering for the workshop, simply enter the discount code EDUKNOW to get $25 off the cost of the workshop. You will also be asked to bring your school ID with you to the workshop to verify your eligibility. Register now.

KNOW Tour An Incredbile One Day Filmmaking Workshop Opportunity for Students and Educators

The workshop has two parts. The first part is on Filmmaking and the second on editing. There are lots of good take away materials available, including their Field Guide to Filmmaking, stillmotion’s very clever App SMAPP, and a DVD of the workshop so that you may review the content after the workshop is over. Get Details!

The tour will cover 36 cities between September 8th and November 20, 2012, Of course the usual stops in places like NY, LA, etc. However they are also including many cities that are often left off of such tours,  including places like Milwaukee, Salt Lake City, San Jose, Nashville, Tampa, and more. We hope to see you there!

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October 7, 2011 by Bill Gratton

Learning the Business of Photography

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Screen shot 2010 12 08 at 8.37.40 PM 281x300 Learning the Business of PhotographyThis past spring MAC-On-Campus sponsored a series of seminars aimed at students and emerging professional photographers as part of the 2011 American Society of Media Photographers’ Strictly Business Conference. The workshops covered topics related to breaking into the industry, marketing your images, establishing a business, and staying on top of the financial and legal aspects of being a working photographer. I was lucky enough to attend all three of the conferences and got to see nearly all of the presentations.There were a lot of really good ones!

Well, now you can sit in on them too! ASMP recorded each of the presentations and has been kind enough to share them with us.  Be sure to check them out. You’ll be glad you did.

While they were all very good, below are some of my favorites that I feel are particularly well suited for Photo students:

The Basics of Copyright, Licensing, and Pricing, with Susan Carr

Breaking into the Biz, with Judy Herrmann

Business Basics Primer, with Judy Herrmann and Richard Kelly

Multimedia and Digital Video Primer, with Jay Kinghorn

View More Amazing presentations from ASMP’s Strictly Business 3 Conference:

Read More »

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September 27, 2011 by Bill Gratton

NYC Area Photo Educator Event Announced

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Screen shot 2011 09 27 at 12.18.36 PM 300x174 NYC Area Photo Educator Event Announced

I’m proud to announce that MAC-On-Campus has teamed up with the folks at B&H, and PDN EDU to sponsor an upcoming event in NYC geared specifically towards photo educators. Imaging on the Verge will be a discussion for educators, by educators in Photography! It will be an opportunity for educators to learn from one another, socialize, and connect with their peers and industry leaders, and explore what photography, imaging and education should be in the 21st century.

Please join us Tuesday, October 4th, 2011. Panel Discussions will be held at the New Yorker Hotel from 4pm-7:30pm. Immediately after there will be a Cocktail Party from 7:30pm-9:30pm at the B&H Superstore.
Register Today

Read More »

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January 5, 2011 by Bill Gratton

Beyond the Classroom: A Photo Student’s Guide to Turning Pro

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Screen shot 2011 01 04 at 5.35.56 PM Beyond the Classroom: A Photo Students Guide to Turning ProMAC-On-Campus and Photoshelter are proud to announce a new and exciting  free webinar series, Beyond the Classroom: A Photo Student’s Guide to Turning Pro

While there is a lot of educational material available to student photographers covering technique and software, there seems little devoted to the business side of photography. Let’s face it, you could be a fabulous photographer, but if you don’t know how to do things like market yourself, run a business, get work seen, or  deal with clients, finding success in this very competitive profession becomes even more difficult. To help make the jump to a working professional photographer and better understand the business of photography, MAC-On-Campus and Photoshelter are excited to announce the creation of a new webinar series designed to help today’s photo students build sustainable careers in this rapidly changing industry.

The topics planned for this series include:

Marketing Your Photography Online  – How to market yourself and your work to get found by clients – websites, blogging & social media.

Inspiration – Where to find story ideas and subjects to photograph; maintaining ethics in a changing industry; keeping a positive attitude among obstacles & rejection.

Personal Development  – How photographers learn to treat others, maintain a balanced life, and welcome imperfection. Plus, managing relationships with clients.

Rates, Pricing & Promotions  – Pricing your services & images; selling photography online; plus promoting your work through partnerships, PR, and alternative sales channels.

Professional Development  – How the great photographers choose a specialty, establish a brand, and evolve their careers.

The webinars will be hosted by the folks at MAC-On-Campus and PhotoShelter. The first webinars will be presented by PhotoShelter co-founder and vice president Grover Sanschagrin, and will be based upon his blog post, The Top 11 Things Photographers Wish They Learned in Photo School . In these webinars, Grover will share new business research, tactical guidance, and hundreds of examples and success tips from world class pro photographers. Photo students and educators will have the opportunity to tune in for live online presentations, ask questions and get answers in real time, and participate in discussions on the business of photography from anywhere on the globe. Following the live sessions, the webinars will be available as videos and slide presentations on the MAC-On-Campus.com and PhotoShelter.com websites.

The first one will cover marketing yourself and your work. It will cover things like websites, blogging & social media. It will be held live on Friday January 14th from 1-2pm EST.

Click here to register.

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December 14, 2010 by Bill Gratton

VALUABLE LESSONS ON BUILDING A SUSTAINABLE CAREER IN PHOTOGRAPHY

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Screen shot 2010 12 08 at 8.37.40 PM VALUABLE LESSONS ON BUILDING A SUSTAINABLE CAREER IN PHOTOGRAPHY MAC-On-Campus is proud to sponsor a series of workshops aimed at students and emerging professional photographers as part of the 2011 American Society of Media Photographers’ Strictly Business Conference. The workshops will cover topics related to breaking into the industry, marketing your images, establishing a business, and staying on top of the financial and legal aspects of being a working photographer. Special discounted pricing is available for students and educators for ASMP membership and the Strictly Business conference. Student ASMP membership fee is $40.  ASMP Conference Member registration fee is $175.

Conference Locations / Dates

While there are many different workshops as part of the Strictly Business Conference, we chose to sponsor the following workshops because of the importance and relevance to the student looking to start a photographic business.

The Basics of Copyright, Licensing and Pricing with Susan Carr
This overview of the industry is critical for anyone starting out in the business of photography.

  • The essentials of copyright
  • Learn how copyright, licensing and pricing are connected
  • Practical steps for determining your fees

Breaking Into the Biz with Judy Herrman

This workshop provides pragmatic steps and strategies for students and emerging photographers starting a photography career.

  • Discover a wealth of resources for gaining real-world knowledge about this industry
  • Learn how to transition from school to running your own photography business
  • Gain sound business practices you’ll use as an assistant and photographer

Essential Business Basics with Susan Carr, Judy Herrmann and Richard Kelly

Join these industry experts for a fast paced dynamic workshop on the critical tools for running a small business. A must stop for students and those starting out!

  • Small business essentials
  • Understanding tax responsibilities
  • Essential paperwork specific to photographers
  • An overview of model and property releases

What Makes a Successful Portfolio? with Ellen Boughn

Whether on the Internet, an iPad, your Facebook page or prints, your portfolio is your most powerful message about who you are as a creative producer.

  • Learn the steps in editing your portfolio for maximum impact
  • What does your book say about you besides showing your work?
  • How should you tie your portfolio to your web presence?
  • What do clients look for in a book every time?